https://www.willweems.com/work daily 1.0 2025-09-04 https://images.squarespace-cdn.com/content/v1/5a4cee918c56a8939075ad3b/1515702877443-2DNZ9IOPOTAC6DDDSZ7X/WWeems_Portfolio_2018.018.jpeg Work https://images.squarespace-cdn.com/content/v1/5a4cee918c56a8939075ad3b/1515702877442-GVQJTM80L9U3O6P2A3EB/WWeems_Portfolio_2018.019.jpeg Work https://images.squarespace-cdn.com/content/v1/5a4cee918c56a8939075ad3b/1515185965169-QFEBW5B21E63MDLECGAY/IMG_5375.JPG Work https://images.squarespace-cdn.com/content/v1/5a4cee918c56a8939075ad3b/1516289942165-OGBAE0DYPZGAA5D52LVL/USAC+screens.018.jpeg Work https://images.squarespace-cdn.com/content/v1/5a4cee918c56a8939075ad3b/1515702773026-4MQT23WA0M4D7Z2IUZEZ/WWeems_Portfolio_2018.012.jpeg Work https://images.squarespace-cdn.com/content/v1/5a4cee918c56a8939075ad3b/1515702775579-C9W5029KA24Z8BAVFXYW/WWeems_Portfolio_2018.013.jpeg Work https://images.squarespace-cdn.com/content/v1/5a4cee918c56a8939075ad3b/1515702781341-URICAPXWPAB0JTB6QJ1O/WWeems_Portfolio_2018.014.jpeg Work https://images.squarespace-cdn.com/content/v1/5a4cee918c56a8939075ad3b/1516289660197-NFF3LX859Y6D90N3OX8R/USAC+screens.006.jpeg Work https://images.squarespace-cdn.com/content/v1/5a4cee918c56a8939075ad3b/1516289662020-9WSSIKUE2LP10NQSHMHK/USAC+screens.007.jpeg Work https://images.squarespace-cdn.com/content/v1/5a4cee918c56a8939075ad3b/1516289663491-Z63RL7LNRP6ALX4QKODA/USAC+screens.008.jpeg Work https://images.squarespace-cdn.com/content/v1/5a4cee918c56a8939075ad3b/1516374513749-2EJHVQPXNDIE5JVD738C/IMG_6098.JPG Work https://images.squarespace-cdn.com/content/v1/5a4cee918c56a8939075ad3b/1578626211936-FLCH7SLSI7GBYFWAG0XP/Usac+home+feature.JPG Work Through a rigorous, Agile process my team expanded on the user research and defined and executed on a product roadmap leading to the successful launch of the new USAC website. One of the key challenges was to clarify the roles/outcomes and requirements for each of the key Programs - E-Rate, High Cost, Rural Health Care and Lifeline - by creating a consistent visual language and content strategy across the programs. The key Service Provider audience needed to be clearly identified and provided with a defined pathway to the information they specifically needed. 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