Apple + IBM

A Global Partnership Website

Apple and IBM created an exclusive partnership that teamed the market-leading strengths of each company to transform enterprise mobility through a new class of business apps—bringing IBM’s big data and analytics capabilities to the user friendly iPhone and iPad.   I was brought in to evolve a single page announcement to a full product website for the official launch of the partnership with an initial offering of 16 apps, and then to scale the site to 100 apps in the first year.

Working in tight concert with the strategy team, as well as a content strategist, I led the ongoing evolution of the site’s user experience through design, prototyping and testing, as well as art directed the final result.

[Agency: Ogilvy]

Wireframes for desktop and mobile of the primary page types.

Wire and flow illustrating the interaction for the mobile navigation.

Example user flow for mobile.  We mapped out multiple flows depending on user types and goals to refine the navigation.

Sample final screens based on the wires.